Ranking on Google with back links and the up and down effect
Part 1
Part 2
Ranking on Google with back links and the up and down effect
September 14th, 2009![[Post to Twitter]](http://www.gatewayinternetmarketing.com/blog/wp-content/plugins/tweet-this/icons/tt-twitter.png){kind=icon}
Pay per click and what Bob parsons has to say about it !
August 26th, 20097 easy Twitter video Tutorials on You Tube
August 1st, 2009YouTube is not only to watch funny vidoes on crazy people but also to watch a range of variety of topics for educational purposes so on just about any about a range of topics visually. Users have put up thousands of tutorials ranging from animal care to our favorite microblogging tool, Twitter .
Whether you have no clue on how to get started on twitter or want to get your best friend to get started or just looking for the scoop on some of Twitter’s best apps, then watching these YouTube videos will keep you entertained while educating you about various aspects of the Twitterverse. enjoy !
By Manny Sousa/www.gatewayInternetmarketing.com
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1-Plain Twitter
2-Getting Started Twitter Tutorial
3. Finding People to follow Tutorial
4.Best Twitter Tools
5. Twitter Retweet Expalined
6. Customize Your Own Twitter Theme
7. 5 Desktop Apps you should use
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The 7 Mistakes you dont want to make in landing page Design(video)
July 24th, 2009The 7 Mistakes you dont want to make in landing page Design(video)
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Manny Sousa /www.gatewayInternetmarketing.com
Do You Want Proven Results To Increase Your Revenues Online ?
July 24th, 2009The best internet marketers stand out from the crowd because they use everything they can to their advantage, to grow their business and to gain extra profits. If you want to be like them, you have to think the way they think. You have to analyze your actions to find the ways you can maximize profit while minimizing effort.
It can quickly become discouraging to look around the internet for online business models, just because of the sheer amount of information that’s available. There are many different models, and some of them seem so complicated, that it can seem impossible to ever get to grips with them all. Social marketing, viral marketing, email marketing, affiliates, PPC, SEO…the list just goes on and on. A lot of newcomers to the internet marketing field are doomed to failure because they try to take it all in at once and digest it.
Too many people think that being an internet marketer is about being an expert in all of these areas. I’d be amazed to find anyone who is an expert in any more than two areas, at the most. Successful internet marketers know that the right way to increase your revenues is to make use of other people’s expertise.
You have to take a serious look in the mirror and work out your own strengths and weaknesses. It’s important to be as honest as you can, and it might even help to ask someone that you know well to help you out. Your business only has to have one flaw for it to fail, so you should make sure your analysis is accurate. Once you know what your weaknesses are, you can use other people’s expertise and ability to “fill in the gaps” for you.
By outsourcing to others, you can free up your own time to concentrate on your strengths, and do what you do best – growing the profits of your business.
If you owned your own bricks and mortar business, would you build your office yourself? If you had a problem with the plumbing, would you go away and study plumbing before coming back and fixing it? Of course not. You’d get a plumber to fix the plumbing, while you focus on doing things that are more relevant to growing your business.
The simple way that you can increase your revenues online, for any business model, is to outsource the areas that someone else can do for you.
Freelance sites are appearing all over the internet that allow you to outsource almost anything, from article writing and programming to data entry and graphic design. You need to make use of these people’s time and effort, because if you don’t, your competitors will, and they will have an advantage over you. There are companies with a proven track record that can help you set up any part of your internet venture, and you will be missing out on profits if you don’t use them.
This single step can help your profits to rocket.
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By Manny Sousa /www.GatewayInternetMarketing.com
Do You Know How To Track Your Website’s Performance?
July 24th, 2009Tracking and analysis of visitor data are the cornerstones of successful internet marketing. Without them, you could only succeed with luck. With them, anyone can succeed. Now you likely would have heard before that you should track everything that you possibly can, and this is true. However, it’s obvious that some information is more important to analyse properly and keep track of. Here are a few things you should be concentrating on with your tracking efforts.
Sales Page
It should go without saying, but the most important parts of your website are the parts that actually make you money. Your sales page is the most vital to your money making efforts, so this should be the area that you focus on most. Regularly read the reports compiled by your tracking software, and analyze and consider the data to see if you can find any ways to make your sales page convert better. If your visitors are not spending much time on your sales page, then you may want to make it shorter. If they consistently click away to another part of your site without buying altogether, you may need a complete rewrite. Whatever information you get, it’s vital to get it as soon as possible and act on it straight away, otherwise you could be throwing money away.
Email Opt-Ins
Your email opt-ins are important for the same reason – you can make money from them by selling to them later down the line. It really is unbelievable just how much money you can make from an email subscriber list, so you want to treat opt-ins like gold dust. Make sure that a high percentage of the people visiting your website opt-in for your email list. If they aren’t doing, you may want to consider placing your opt-in box in another area of the page, or advertizing it more heavily. Keep track of how well you’re doing at all times using your tracking reports.
Affiliate Sales
If you have your own product, you can make some extra money by getting affiliates to sell your product for you in return for a small commission. You’ll get plenty of people happy to do this, but they’ll want to make sure you can track their affiliate link properly. They need to be sure that they get paid their commission each time they make a sale, so you have to use some software to track your customer’s cookies. You can use your tracking software to ensure that these customers are tracked right through the system, and your affiliates are credited for their hard work. Since they provide sales at no extra effort to you, it’s well worth looking after them.
The benefits of a good tracking system are nearly endless. It’s always important to know what visitors to your site are doing, but once they turn into customers, it’s essential. If you don’t know how to track your website’s performance, you are losing out on potential customers, which means you’re losing out on profits.
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By Scott Dantema/ www.Gateway Internet Marketing.com
Profit From Tracking Visitors To Your Website
July 24th, 2009If you want to make the most money that you possibly can from internet marketing, you need to start tracking the visitors to your website. Tracking software allows you to analyze your visitors’ behavior, so that you can make adjustments. No matter how good you think your intuition is, the numbers and data that you can produce relating to your website will always give you a better and more certain picture of how well your website is working.
You should already be tracking all of the traffic sources that come to your website, so let’s focus on the most important part of the equation – conversions to sales.
Your Sale s Page
You can use tracking software to find out how many people click through to your sales page, how long they stay there, and how many of them go on to buy. Now, this in itself is very useful information to have, and will help you to budget your PPC campaigns, but you can go much further than this. You should be focusing on how to make that sales page convert better, all the time.
The Split Te st
Experienced internet marketers use split tests all the time. The concept is very simple, but powerful. Let’s say you have a sales page which is converting quite well, but you think one part of it needs to be improved. Fortunately, you don’t have to rely on your feelings here. Change your sales page, and put the old version and the altered version up side by side. Send half of your traffic to one, and half to the other. Track all of your data, and you can see for yourself which page converts better. The numbers never lie. This is where tracking can really come into its own.
Further Use s
The split test is too good an idea for you to confine it to your sales page. Anywhere you can track your users, you can use split tests to optimize your content. Many people make money by marketing to an email list. You can divide your email list into two groups, and market your products differently to them. You can see for yourself how powerful this can be – you will be making money while continually getting data to improve your ability as a salesperson and a marketer.
The Importance Of Analysis
This technique becomes completely useless without the data to go with it. You should try to capture every single piece of information you can about your customers. Everything new that you learn about them will help you to serve their needs better, and to grow your business quicker. Your goal here should be to build up a complete model of how your customers think, and what they respond to. You need to analyze the data that you get in as many ways as you can think of. You will be surprised at what you can learn, and information about your customers will always translate into success for your business.
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By Manny Sousa / www.GatewayInternetMarketing.com
What You Should Know About Tracking Visitors to Your Website
July 24th, 2009Many online businesses spend a great deal of money and time on traffic, but traffic by itself will get you nowhere. Tracking visitors to your website allows you to get right inside the minds of your customers, and see your site as they see it. Then you can make the changes necessary to make the most of your traffic.
How Does It Work?
Tracking software works by inserting a small piece of code into each part of your website that you want to be tracked. The code registers all visitors that come to that part of your website, and then the software will compile and analyze all the information for you. You can view the data as a set of reports that will give you invaluable information about the behavior of your visitors.
What Can It Do For Me?
The information you get from tracking reports allows you to see exactly how visitors are interacting with your site. You can check your bounce rate (how often people visit your site, look at one page and then leave), see how much traffic you get from any source, and track visitors from each individual source right through your site. Best of all, you can see which pages and sources convert into sales and profit for you, and which pages lead visitors away from your site.
Why Is It Right For Me?
Everyone with an online presence should be making use of tracking software. It’s cheap and easy, and the information you receive is well worth it in the long run. It’s easy to have intuitions and feelings about what would work well for your site and help you sell, but there is no substitute for cold hard data. Once you know what is working for you and what isn’t, you can take the steps to maximise the profitability of your website.
How Can It Make Me Money?
Let’s take a simple example. If you’re running two PPC campaigns for your site, with no tracking, you have no idea which campaign is making you money. You know how many people clicked on your ad, but you don’t know how many of those people went on to buy your product or give you their details. One of the campaigns may actually be losing you money. With effective and up to date tracking software, you can analyze exactly how many of your visitors bought your product from each campaign. It should be easy to see how you can make a lot more money if you’re using the right tracking solution.
Bricks and mortar businesses would kill for the chance to analyze the behavior of their customers in this detail. Every time you see an offline advert that contains a coupon or code for a special deal, that means a business that’s prepared to sacrifice some of their profits just to find out how well the advert is converting to sales. As an online businessperson, you have the opportunity to get all of this information for virtually nothing. If you don’t take that opportunity, you will be missing out.
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By Scott Dantema/www.GatewayInternet Marketing.com
Proven Steps To Internet Marketing You Must Know
July 24th, 2009The internet is growing fast, and as more people start to trust the idea of spending money online, the profits to be had by setting up an online business are going through the roof. If you’re interested in setting up or growing your internet marketing business, you should know that there are two important points: firstly, you need to get traffic, and secondly you need to find a way to monetize that traffic. Here are a few techniques that you can try to get visitors to your site.
1. Article Marketing
If you’re talented at writing, then this could be the right way for you to grow your traffic. This method involves writing articles on your chosen niche and submitting them to various article directories with a link back to your site. Many people surf around these directories reading about their favorite subjects, so if you can write an article that interests them, they’ll click on your link to find out more. To be successful with article marketing, you need to be able to write lots of articles, so you can get lots of visitors.
2. Search Engine Optimization
If you’re prepared to put in a lot of work, you can help your site to appear near the top of search engine results pages. This means your site will appear when people search for various terms, and when they click your link, you get extra traffic. To optimize your site well, you’ll need to do a lot of research into what phrases people search for, and you’ll also need to spend a long time building links to your sites from across the internet. SEO work is time consuming, and not always rewarding, but if you can rank well in Google for a popular search term you can get immense amounts of traffic day after day.
3. Pay Per Click
If you have some money to spend to bring traffic to your website, then this should be your first port of call. PPC, when done well, brings a steady stream of visitors to your site for very little cost. This is an area where it is very important to have expertise, and if you are new to the topic, you should spend some time researching and familiarizing yourself with the basics of Pay Per Click advertising at least.
Monetizing Your Traffic
Now that you have some traffic coming to your site, you have to find something that you can sell to them. Many people use affiliate marketing, and that’s fine to begin with, but once you’ve gained a little experience with your customers you really should be selling your own product or service. If you’re selling something that’s really good, you can sell it as a membership or subscription service, so all your customers carry on paying every more every month. Always remember to keep building your list of email subscribers, so that you can sell to your customers several times.
These are the same steps taken by successful, rich, internet marketers all across the world. Following them could be your best chance to be as successful as they are.
By/ Scott Dantema
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How PPC Can Change Your Niche Product Business Overnight From Zero To Serious Profit
July 17th, 2009Too many people enter into internet marketing with the belief that “If you build it, they will come” Now I’m not sure that even works with baseball fields, but it definitely doesn’t work with internet marketing. It really doesn’t matter how good the content on your website or blog is, if you can’t get any traffic then you won’t make any sales, and that means you’re going to end up flat broke.
There are many different strategies for getting traffic to your site, but you can be sure that for all the big names in internet marketing, there’s one that’s more important than the others. PPC, or pay per click, is a quick way to get masses of visitors – the only downside is that it will cost you.
How Does PPC Work?
Most PPC comes form search engines, and the largest part comes from Google Adwords. Every time you search for something on Google, “organic” results turn up on the left hand side of the page, and paid results turn up on the right hand side. The sites that turn up on the left hand side have worked hard at optimizing their site for your search phrase, often over a number of years. The good news is that you can turn up on the right hand side tomorrow, as long as you’re prepared to pay for it. You will pay each time a visitor clicks on your link and comes to your site.
So since PPC costs you money, you’re going to want to get the best bang for your buck. Here are a couple of tips to get the best out of your campaign.
Do Your Research
The amount you’ll have to pay per click isn’t set – it depends on the search phrase you want to show up for. The more competition, and the more money involved in the niche, the more you’ll have to pay. It’s well worth doing your research first. Ideally, you want to find some keywords that are heavily monetized, but don’t have much competition. This is going to need some work and imaginative thinking on your part. Of course, once you’ve chosen your keyword phrase or phrases, you should make sure that the site you send them to is perfectly targeted for those visitors and for that phrase. Remember that you don’t have to use Google, other search engines also run similar systems, and you can normally find cheaper deals on Bing or Yahoo. The downside is that it may affect the volume of traffic from your ad campaign, as less people use these search engines.
Play The Numbers Game
PPC is a numbers game, and if you want to extract maximum profit, you have to play that game. Keep on top of all the data that you can find. You should have data regarding the cost and conversion rate of each ad, the traffic coming from each source, and the profit made from each sale. With all of this information together, there’s no reason you can’t start making some serious profit.
By Manny Sousa/Gateway Internet Marketing follow us on twitter @GatewayInternet-