Pay per click (PPC) Marketing or Pay Per Click Advertising is an Internet advertising model used on search engines, in which you (the advertiser) pay the host (Google, Yahoo, MSN) a fee when your ad is clicked.
Note that a PPC advertiser only pays
when the person performing a search clicks on an ad. After clicking
on the ad, the visitor is immediately directed to the advertiser's website or landing page
Although many PPC providers exist, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators. All three operate under a bid-based model. Cost per click (CPC) varies depending on the search engine and the level of competition for a particular keyword.
Why
Pay Per Click
Marketing
Works…
Pay Per Click (PPC) advertising is the leading method of advertising because you can
determine what times you deliver your ads,
how much you want to spend, how many people directly contact
you from those ads and how many inquiries you have received through each campaign. Everything is completely traceable and controlled.
Traditional advertising like media, newspapers or magazines are very expensive, especially for those businesses that are just starting out in their
industry.You need a way to direct customers to your web site that are already interested in your
product or service without
wasting time and thousands of dollars on conventional advertising that don’t have these capabilities.
There are many variables that will help ensure that your paid search campaign is as effective as possible. The most important thing that you can do is understand and choose a competent PPC company to learn about your industry and implement an effective campaign that will ensure a positive return on your investment.
Most organizations focus on
clicks and traffic, Gateway focuses on turning that paid traffic into lead generation
programs and online sales.
We are in business to help companies grow. Whether you need Search Engine Optimization, Pay Per Click, or
Conversion Friendly Website Design, our core services are put together to make your company thrive online.
Contact us today by filling
in your information and Gateway will
provide a freeevaluation of your current website.
Thank you in advance for your consideration and trust!
